Meet the Team
At Stories Flooring, we're more than just flooring specialists—we’re a team of passionate experts dedicated to helping you transform your space. Formerly known as Lifestyle Flooring UK, we rebranded to Stories Flooring in November 2020 to reflect our growing mission: to reach a wider audience and begin a new chapter in how we serve our customers.
With over 25 years of experience, our team has built a reputation for delivering high-quality craftsmanship, honest advice, and flooring solutions that not only enhance a room—but redefine it. We believe that flooring isn’t just something you walk on. It shapes the mood of a space. It sets the tone. It tells a story.
Our team shares one common goal: to help you create the next chapter in yours. We’re here to guide you through every step—from selection to delivery—with care, precision, and a genuine passion for what we do.
Founder and CEO
Yarl Christie
Favourite Food: Steak
First Job: Picker/packer
Favourite Quote: Go for it and see what happens
Hobby: Watching/playing football and going out socialising
General Manager
Gareth Murchie
Favourite Food: Thai
First Job: Fisherman
Favourite Quote: Don't call me on a weekend unless its critical
Hobby: Cycling/travel/booze
Sales Executive
Chris Ashcroft
Favourite Food: Pizza
First Job: Tesco Cleaner
Favourite Quote: I'm going to make him an offer he can't refuse
Hobby: Food, Football, Running, MMA
Marketing Executive
Bhavya Joshi
Favourite Food: Pizza
First Job: Brand Representative
Favourite Quote: Your acc. is credited with £100000.00
Hobby: Fitness, hikes, basketball and BBQ
Sales Executive
Kenton Christie
Favourite Food: The Bruce Arms
First Job: Sales Executive
Favourite Quote: "You cannot be serious!" - John McEnroe
Hobby: Tennis, The Pub and Country Pursuits.
Sales Executive
Adey Knott
Favourite Food: Traditional Mexican
First Job: Bar Staff
Favourite Quote: Start right and we build on it.
Hobby: Big music and sports fan - often found gracing local football pitches on a weekend.
Warehouse Manager
Jamie
Favourite Food: Nandos
First Job: Warehouse Operative
Favourite Quote: Said I’d be productive. Took a nap instead.
Hobby: Football
Head of Sampling
Craig Carter
Favourite Food: Greek
First Job: Waiter - Frankie and Bennys
Favourite Quote: Side Before Self, Every time' William John Bremner
Hobby: Football, music, films, good food, good drink, spending time with family, travelling
Social Media Marketing
Sophie Watkins
Favourite Food: Pan Asian Food alllll day
First Job: Waitress
Favourite Quote: Everything happens for a reason
Hobby: Running and fitness, setting myself new goals to reach!
Product Data Administrator
Asad
Favourite Food: Pizza
First Job: Database Management
Favourite Quote: A man who doesn't spend time with his family can never be a real man.
Hobby: Travel